Job Description

Certified Home Nursing Solutions is looking for a Community Liaison.

Summary

The Community Liaison is an individual who is passionate about engaging with the community. This person will act as the intermediary between CHNS and the communities in Queen Anne County, Chester, MD, and surrounding areas. The ideal candidate will enjoy promoting the agency's programs and building and maintaining positive relationships within the local clinical communities. We provide a positive and upbeat work environment where all staff collaborate for the well-being of the patients, referral sources, and the community.

Position  Overview

This full-time Community Liaison position is responsible for developing and implementing marketing initiatives aimed at increasing awareness and support for Home Care, Personal Care, and Training services within both the medical and civic communities. The role serves as a vital link between physicians, healthcare referral sources, the community, and home care staff. This includes providing community education and delivering presentations. The ideal candidate will possess excellent written and verbal communication skills, strong organizational abilities, and experience in development and special events. Proficiency in computer skills is required, along with exceptional interpersonal and communication abilities. With a background in community outreach and a genuine passion for healthcare services, this dynamic role involves managing multiple projects simultaneously while building and maintaining strong relationships with CHNS, clients, caregivers, healthcare providers, and the broader community. Flexibility is essential, as the position may require working some weekends and outside of regular business hours.

Key Duties and Responsibilities:

• Analyze CHNS’s service area, organization, and product line (services) to identify target markets, strengths, weaknesses, and growth opportunities.

• Review past and current marketing data to inform strategic decisions.

• Analyze client and company relationships to enhance engagement and service delivery.

• Develop sales and marketing objectives with sales projections.
• Create and implement a marketing plan that identifies priorities and establishes a reasonable timetable.

• Regularly evaluate analyses, marketing plans, and outcomes to ensure effectiveness.
• Visit doctors’ offices, hospital discharge desks, assisted living facilities, and other referral sources to present agency credentials and obtain client referrals.

• Act as the primary point of contact between CHNS and the community, building and maintaining positive relationships to promote services and client satisfaction.
• Coordinate and participate in community outreach events, health fairs, networking opportunities, job fairs, and industry gatherings throughout Maryland to promote CHNS’s services and career opportunities.
• Assist in identifying community needs and opportunities to expand CHNS’s impact and partnerships.
• Collaborate with internal teams to ensure seamless service delivery and communication.
• Provide timely reports and updates on community engagement activities to leadership.
• Ensure all communications align with CHNS’s mission, values, and regulatory standards.
• Maintain flexibility to work occasional weekends and outside regular business hours as needed.
• Other duties as assigned.

Education: Bachelor’s degree preferred.

Field Of Study:

• Social Work, Public Health, Communications, Healthcare Administration, or a related field.

Qualifications:

• Minimum 1 year of experience in community liaison, outreach, or related roles, preferably in healthcare or social services.
• Exceptional verbal and written communication skills.
• Strong interpersonal abilities, enabling the development of trust and rapport with diverse populations.
• Capable of working independently and collaboratively in a family-owned business setting.
• Willingness to travel frequently throughout Maryland.
• Flexibility to work some weekends and outside regular business hours as needed.
• Commitment to the principles of compassionate caregiving and client-centered service.
• Must successfully pass a criminal background check.

Licensure, and/or Certification:  CPR and First Aid Card, Driver's License, Social Security, current Physical and PPD,

Special Training: Basic Life Support; Bilingual is a plus, but not necessary

Training Preferred: Certified Medical Assistant or other healthcare certification

Experience: One to 2 years of experience required.

Interpersonal Skills:  Interaction is with a variety of people inside or outside the organization. Communications are of moderate difficulty and sensitivity. Contact with others may involve detailed & lengthy dialogues & exchanges of information. Requires a moderate amount of interpersonal skills. Interactions involve dealing with moderately complicated problem situations or stressful encounters. 

Position: Full-Time

Location: Queen Anne County, Chester MD, and surrounding areas.

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