Job Description
Benefits: - 401(k)
- 401(k) matching
- Dental insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
The Marketing Coordinator is responsible for supporting our marketing and advertising efforts. The primary responsibility will be to support the marketing department in various tasks related to marketing campaigns, promotions, and strategies.
The coordinator will collaborate with the support of a professional Marketing Consultant in all areas of campaign management, market research, content creation, and event coordination. Overall, this role ensures that marketing initiatives are executed efficiently and effectively. This individual will be the spokesperson for the marketing team and will represent the company by demonstrating the utmost level of professionalism internally with staff, and customer/client facing.
This role will serve as a liaison between different departments and help ensure that marketing initiatives align with the overall business strategy. Strong organizational, communication, and analytical skills are essential for success in this position.
To be successful in this role, you must be an excellent communicator, excellent organizational skills, with strong attention to detail and time management skills.
Marketing Responsibilities - Assist marketing during in house seminars and conferences with refreshments, cleanliness, customer documents and customer service.
- Deploy successful marketing campaigns and own their implementation from ideation to execution with oversight by Randall Chesnutt, Marketing Consultant.
- Produce valuable and engaging content for our website that attracts and converts our targeted groups.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting and performance analysis.
- Attending marketing budget meetings to discuss and monitor the marketing budget on a quarterly and annual basis with management to ensure funds are allocated wisely.
- Coordinate marketing material, from website banners to hard copy brochures with final approval of Randall Chesnutt, Marketing Consultant.
- Manage the implementation and day-to-day operational aspects of marketing projects to completion. Areas of concentration include:
- Digital platforms, including social media channels, email, and website.
- Tradeshows, events, and promotional materials.
- Sales enablement, product launches, and training.
- Internal marketing efforts for the company, employee appreciation, and staff-oriented events.
- Schedule project timelines/deliverables; review deliverables and ensure project timelines are met; follow appropriate approval processes.
- Proof marketing materials for errors and coordinate with internal departments to ensure accurate information.
Administration - Greeting visitors when they arrive for meetings with management or sales staff.
- Ensure reception area and common areas are clean and presentable daily.
- Monitor office supplies, copy machine supplies, and order when needed as approved
- Filing, labeling, digital file monitoring and clean up.
- Responsible for outgoing mail and in coming packages that are received in the front office.
- Assist in keeping policies and procedure documents up to date as needed
- Run company errands as needed.
- Support employee engagement initiatives, such as organizing employee events, surveys, and recognition programs.
- Responsible for birthday and anniversary calendar, cards, and celebrations.
- Document creation and proofing.
Skills Needed: - Communication: Strong writing, editing, and grammar skills. Excellent communication (and listening) skills.
- Adaptability: Demonstrate a willingness to be flexible, versatile, and tolerant in a changing work environment while maintaining a high standard of excellence.
- Efficiency: Highly organized, self-directed, and detail-oriented personality with excellent time management skills.
- Strategic: Assesses options and actions based on trends and conditions in the environment, and the vision and values of the organization.
Key Technology Knowledge (Required): - Proficient in MS Office (e.g. Word, PowerPoint, Excel)
Technology Working Knowledge (Preferred): - Adobe Creative Suite (e.g. Photoshop, Illustrator, Acrobat, Canva)
- CRM Tools (e.g. Salesforce, Go High Level)
- CMS Tools (e.g. Click Funnels, WordPress, Duda)
- Ability to quickly learn new tools and software applications
- Audio/Visual Equipment
Tasks - Daily review on social channels and resources
- FB/Instagram-review messages and posts, keeping others informed
- LinkedIn
- Google
- Go High Level-Video Storage
- Personalized Brochures
- Events:
- Handles all food ordering/pickups and supplies
- Room/Food set-up and cleaning during event duration
- Back-up on A/V equipment and sound
- Manages badges and print outs
- Dinner reservations
- Contact for customers looking for equipment in their area
- Proofreading
- Provides suggestions and input on all design work, manuals, SOPs, documentation, video shoots, and video editing
- Supplies and materials needed for all marketing work
- Suggest and implement improvements for the department
- Runs company errands as needed
Job Tags
Flexible hours,