Job Description
Apex Tool Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status. The Blueprint (Role Profile) Apex Tool Group (ATG), one of the world’s largest manufacturers of hand tools and power tools, is looking for a Senior Digital Content Specialist. This role is based in ATG’s Huntersville, North Carolina office (20 minutes outside of Charlotte, NC). The Senior Digital Content Specialist is responsible for managing CRM tools and customer data, working with brand marketing to activate email campaigns, editing and updating website content via a CMS, and maintaining the GEARWRENCH.com chatbot for seamless customer interactions across digital channels. In this role, the Content Specialist must be willing to work closely with cross-functional teams to ensure digital initiatives align with overall business objectives. Come build your future with us! The Build (Responsibilities)- CRM: Manage, maintain and expand CRM databases across brands, acting as the Hubspot subject matter expert within the Digital Center of Excellence.
- Email Marketing: Manage the ideation and implementation of brand email campaigns in support of new product launches and promotions, driving traffic and conversion to ATG brand websites or channel partner sites (i.e. retailers/distributors). Coordinate campaign deployment with other marketing channels to maximize market impact.
- A/B Testing: Embrace a test and learn culture to maximize campaign results and enhance digital marketing performance. Implement and maintain an A/B testing plan, regularly analyzing results and producing case studies to inform future campaign strategy.
- Website Maintenance: Edit, refine, and update website content via CMS, ensuring all materials are accurate, engaging, and aligned with brand messaging.
- Chat: Manage the GEARWRENCH.com chatbot, acting as the Sprinklr subject matter expert within the Digital Center of Excellence. Regularly update workflows and optimize the chatbot to enhance user engagement and ensure seamless, efficient interactions on the website.
- Project Management: Independently manage multiple projects, effectively prioritizing tasks and meeting deadlines while maintaining a high level of organization and attention to detail. Leverage project management software workflows to track and manage projects, working cross-functionally with brand activation partners.
The Toolbox (Qualifications)- BA/BS in marketing, mathematics, statistics, or related field.
- 3+ years of relevant content management work experience
- Experience in managing projects, workflows, deadlines, and outside vendors.
- Experience in the tools industry is not required but experience editing and maintaining content across multiple platforms is a must.
- Solid experience working with CRM tools (HubSpot, Salesforce), content management systems (Acquia, Sitecore, Wordpress) and chatbots (Sprinklr).
- Reliable time management skills with the ability to work on a deadline.
At Apex Tool Group ( we build innovation. Each day, our associates strive to find new and exciting ways to help our customers solve their most complex challenges. By harnessing our global resources, unprecedented insights and spirit for service, we build more than just tools for the jobsite – we help build the future. ATG is a global manufacturer of hand and power tools, tool storage and accessories, chain, and electronic soldering solutions with more than $1.2 billion in annual revenues. Our 6,700 associates around the world have built powerhouse brands like GEARWRENCH, SATA, Crescent, Cleco, Weller and APEX. Our brands are trusted by the professional trades and DIY enthusiasts alike. With our roots dating back to the 1800’s, our tools have driven technological advancements that drive efficiency, speed and safety for customers in a broad range of commercial and consumer markets. As part of the ATG team, you will move fast, think globally, learn from your colleagues and grow your career. You’ll enjoy competitive benefits, a healthy work/life balance and have opportunities to give back to the communities we serve. Our six core values - Customers Come First, Integrity in All We Do, Continuous Improvement, Innovation for Growth, Passion to Succeed and Best Talent, One Team - drive our daily decisions. Connect with us on social media to learn more – Facebook, Instagram, LinkedIn and Twitter. If your goal is to work where finding a better way never ends and your ideas become reality, join us and say #WeBuildATG!
Job Tags
Work experience placement,