The Vice President of Marketing and Strategic Communications with the support of the Chief Advancement Officer is responsible for developing and implementing a comprehensive communications strategy that elevates the agencies brand, enhances its reputation, and drives engagement with key stakeholders. This role blends high-level strategy, creative direction, and cross-functional collaboration. The ideal candidate brings deep expertise in brand management, integrated marketing, media relations, executive communications, and multimedia content production.
Role Responsibilities:
· Develops and executes a unified communications strategy to align with agency values.
· Serves as the organization’s brand steward, ensuring consistent voice, tone, and visual identity across all platforms.
· Translates the organization's mission, and vision, into compelling narratives that resonate with diverse audiences.
· Partners with the CEO to craft executive messaging, speeches, presentations, media engagements, and external communications.
· Provides ideas to the executive leadership team to aide in strategic planning and organizational growth.
· Leads the development and execution of integrated marketing campaigns to support advancement, fundraising, and programmatic initiatives.
· Oversees creation and distribution of digital content, publications, advertising, social media, and other outreach materials.
· Supervises and provides professional development to the Advancement and Communication Coordinator.
· Provides creative and editorial leadership for Arc TV, aligning programming with strategic messaging and brand identity.
· Collaborates with departments to deliver high-impact visual storytelling and video content that amplifies the organization’s work.
· Expands Arc TV’s reach and influence through innovative programming, partnerships, and platform development.
· Works cross-functionally with departments to ensure message alignment and provides communication support for major initiatives.
· Defines and tracks key performance indicators (KPIs) to assess and optimize communications effectiveness.
· Stays informed of industry trends and emerging technologies to continually innovate and elevate the organization's communications strategies, particularly in video storytelling and digital broadcasting.
Requirements
· Bachelor’s degree in Communications, Marketing, Public Relations, or a related field (Master’s degree preferred).
· 10+ years of experience in strategic communications, preferably within mission-driven or nonprofit organizations.
· 7+ years of supervisory experience
· Exceptional writing, storytelling, and editing skills.
· Experience working closely with executive leadership, including direct communication support for C-suite executives.
· Highly collaborative, strategic, and creative approach to leadership.
Benefits
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